Privacy Policy

Last updated: July 07, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Application refers to SleepNow, the software program provided by the Company.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to SleepNow.

• Country refers to: Pakistan

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Application.

• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address

• First name and last name

• Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

1. Information We Collect

We collect the following types of information to provide and improve the App’s functionality, including sleep tracking, push notifications, and personalized advertisements.

a. Information You Provide

• Sleep Data: When you use SleepNow to track your sleep patterns, we may collect data such as sleep duration, bedtime, and wake-up times. This data is stored locally on your device unless you choose to sync it with a cloud service (if applicable).
• User Preferences: Settings such as notification preferences or app customization options.

b. Automatically Collected Information

• Device Information: We collect device-specific information, including device model, operating system version, unique device identifiers (e.g., IDFA if permitted), and network status.
• Usage Data: Information about how you interact with the App, such as features used, time spent, and crash reports.
• Analytics Data: We use Firebase Analytics to collect anonymized data about app usage, such as session duration and feature interactions, to improve the App.
• Advertising Data: If you consent to personalized ads via Apple’s App Tracking Transparency (ATT) prompt, we collect an Identifier for Advertisers (IDFA) to serve targeted ads through Google Mobile Ads. Non-personalized ads are served if you opt out.
• Push Notification Data: We use Firebase Cloud Messaging (FCM) to send push notifications, which may include an APNs device token and FCM token to deliver notifications like app update prompts.

c. Information We Do Not Collect

• We do not collect sensitive personal information such as your name, email address, or health data beyond sleep patterns unless explicitly provided by you.
• We do not collect location data unless you enable location-based features (if applicable).

2. How We Use Your Information

We use the collected information for the following purposes:

• Provide and Improve the App: To track sleep patterns, deliver personalized sleep insights, and enhance app performance.
• Push Notifications: To send notifications about app updates, reminders, or sleep tips. For example, notifications with an "update_app" key prompt you to update the App via the App Store.
• Personalized Ads: If you consent via ATT, we use your IDFA to serve personalized ads through Google Mobile Ads. Non-personalized ads are served if you opt out.
• Analytics: To analyze app usage and performance using Firebase Analytics, helping us improve features and fix issues.
• Compliance and Security: To comply with legal obligations and protect the security of the App and its users.

3. How We Share Your Information

We do not sell your personal information. We may share information as follows:

• Service Providers: With third-party services like Google (for ads and analytics) and Firebase (for notifications and analytics), subject to their privacy policies:
• Google Privacy Policy
• Firebase Privacy Information
• Legal Requirements: If required by law, regulation, or legal process, we may disclose information to authorities or third parties.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, with notice provided where required.

4. App Tracking Transparency (ATT)

For users on iOS 14.5 or later, we request permission to track your device’s IDFA for personalized advertising through Google Mobile Ads. You can:

• Allow Tracking: Enable personalized ads tailored to your interests.
• Deny Tracking: Receive non-personalized ads that do not use your IDFA. You can manage your tracking preferences in the App’s settings or your device’s Settings > Privacy > Tracking.

5. Push Notifications

We use Firebase Cloud Messaging to send push notifications, such as reminders to update the App. These notifications may include a custom "update_app" key that, when tapped, redirects you to the App Store to download the latest version. You can manage notification preferences in the App or your device’s Settings.

6. Data Retention

• Sleep Data: Stored locally on your device until you delete the App or clear data. Cloud-synced data (if enabled) is retained as long as your account is active or as needed to provide services.
• Analytics and Ad Data: Anonymized data is retained by Firebase and Google Mobile Ads as per their retention policies.
• Device Tokens: APNs and FCM tokens are retained only as long as necessary to deliver notifications.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: murtezabiztech@gmail.com